a Boutique is a small retail environment selling niche products or services to a sophisticated or specialized clientele.
Business benefits include immediate transactions and a physical retail location, short or long-term. Customers like personalized service and direct interaction with the brand or business.
Disruptive Retail Profile
A Boutique is a great solution for the co-founders of GRAUPEL. They recently opened a Virtual Fit Boutique in Miami, Florida to connect fashion-savvy, fit frustrated shoppers with their online couture community of independent designers.
At this Virtual Fit Boutique, a shopper can gain styling advice, try on virtual garments, and book an appointment for a 3D body scan in the Virtual Measurer. A 3D body scan generates 150 body measurements in just 3 seconds and creates a shopper profile that is stored to make future purchases, online or in-store. Any garment purchased is made to fit the precise measurements of the shopper.
A Virtual Fit Boutique gives GRAUPEL a physical location for shoppers to directly interact with the brand, touch and feel their custom garments, and experience their innovative 3D Fit Technology.