SHS Shop-in-Shop

a Shop-in-Shop is where a brand or retailer establishes an independent, dedicated selling space for their own products or services.

Business benefits include optimizing a small retail footprint and increasing brand awareness. Customers like access to niche products or services and education on products or services.

Squash Shop-in-Shop for Private Club designed by Gustie Creative LLC

Karen S. Herman, founder of Gustie Creative, designed this Shop-in-Shop for a squash pro at a private club to provide niche products and services for squash players. The curated selection of products and expert equipment repair were a convenience for athletes. This Shop-in-Shop provided the necessary products and services that were difficult to find nearby.

Business Benefits

Optimize small footprint
Niche products or services
Education on products or services

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