Gustie l Create Disruptive Retail Logos, all rights reserved

We are a group of passionate creatives dedicated to designing exceptional disruptive retail solutions and signature products for you to use to grow your brand, business, agency, or non-profit organization. With our full-service design and strategy services and our proprietary disruptive retail ecosystem of online resources and signature products we make it easy to discover how disruptive retail can work for you.

As a value based company, we strive to provide the highest quality of services and maintain a social conscience in our creative strategies and design decision-making. Our clients always come first and we work effectively and efficiently, on the cutting edge of design, to provide creative, unique, and market driven solutions for you.

Karen S. Herman CEO |  Disruptive Retail Specialist

Karen S. Herman, Gustie Creative LLC

Design Director, author and entrepreneur, Karen S. Herman, is a leading expert on disruptive retail. With a professional career that began in New York City, working with renowned design and architecture firms, and for major brands like Calvin Klein and KPMG, she has completed many successful projects throughout the US and abroad, over the past 25 years.

She is a passionate entrepreneur. In 2011, Karen completed the Kauffman FastTrac New Venture Program for Women in Kansas City, MO and received an award during Global Entrepreneurship Week for her video on Strategic Stores. In 2013, she founded Gustie Creative a design firm that creates end-to-end sustainable design solutions and specializes in Disruptive Retail. In 2015, Gustie Creative designed the highly innovative Live Media Trading Room for Zimmerman Advertising in Fort Lauderdale, Florida. Karen’s latest entrepreneurial venture is the launch of Create Disruptive Retail the premier online design resource for disruptive retail solutions for brands, businesses, agencies and non-profit organizations.

Karen is an active member of the RetailWire BrainTrust and a contributing writer to Simply the Best and Off-Price Retailing magazines. Gustie Creative is proudly located in the vibrant ecosystem of the Research Park at FAU in Boca Raton, Florida.

Click link to visit Karen’s LinkedIn profile and Crunchbase profile

Melanie Witherup Lead Graphic Designer

Melanie Witherup, Lead Graphic Designer

Melanie oversees and produces much of the visual work at Gustie Creative, from design projects to creating content for social media. She will assist with The Definitive Guide to Disruptive Retail – Experiences eBook 1. This is the first of five eBooks that Gustie Creative is launching in 2019. Each of our eBooks is a signature learning resource that works with Create Disruptive Retail the premier online design platform for disruptive retail solutions for brands, businesses, agencies and non-profit organizations.

Melanie has experience as an Art Director, Graphic Designer and Office Manager. She is finishing her BFA in Graphic Design at Florida Atlantic University in Boca Raton, FL.

Combining her experience with a highly creative eye, Melanie is committed to taking Gustie Creative to the next level and we are delighted to have her on our team.

Partner with Us

We are always looking to partner with professionals in the design, marketing, retail, and technology communities. If you would like to learn more, please email

Join our Team

If you are a creative or technologist looking to work for an innovative design firm, we would love to learn more about you. Please submit your qualifications to


Helped Hope
Alexander Golding, Founder and CEO, Helped Hope
“Karen always places the client first and attended to my firm's needs immediately. As a business owner, she understands that my firm needs things done quickly and at a high level of quality."
Zimmerman logo
Jordan Zimmerman, Founder and Chairman, Zimmerman Advertising
The design of our Live Media Trading Room is f***ing awesome.
Gustie G
Howard Gitten, Technology Attorney
I am proud to be involved with Gustie, a forward thinking group that is bringing paradigm bending ideas and technologies to what was previously considered the old school world or marketing and commercial interior design.
Wind 2 Share
Ada Story, Social Media Manager, Wind2Share
Karen is an extraordinary professional and a visionary by nature. Her ability to translate ideas into real designs and strategies is outstanding. We have worked with her in the past, achieving great results.
Wind 2 Share
Alex Riquezes, CEO, Wind2Share
Gustie Creative did a wonderful job in helping us to achieve our branding objective.
Bagel Twins
Rose Waldman, Restaurant Manager, Bagel Twins
Gustie Creative did an excellent job creating our social media and I see many younger customers in the restaurant lately because of it.
VZD Capital Management
Ethel J. Davis, Principal and Portfolio Manager, VZD Capital Management
Karen is a contemporary trailblazer for she is changing the infrastructure within the disruptive retail market. Her ideas will take you from good to extraordinary with her ‘forward thinking’ concepts.
Web Contracting
Lynette Burkhart, President, WEB Contracting, Inc.
Karen is an expert at design and watches the bottom line to give her clients the best service at the best prices.

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